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Kenya

East African nation where jaba juice is being commercialized.

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Jaba Juice Trend Reshapes Khat Consumption in Kenya
business1 min read

Jaba Juice Trend Reshapes Khat Consumption in Kenya

In Kenya, the traditional consumption of khat is evolving as the plant is processed into 'jaba juice,' a beverage gaining strong popularity among Nairobi's affluent class.